Technical experts? Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses’ success. Most corporate executives (CXOs) are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous.
Don’t fight human nature! Or at least, don’t kid yourself that waging such a fight will be effective to any extent. CRMs hold the promise of maximizing collaboration across an enterprise and putting the knowledge of the entire firm at the fingertips of each and every salesperson working there; they can be a key component of Monetizing IT…! Of course, there are critical responsibilities for IT staff and vendors in making a CRM launch successful… But to fully realize the vision and potential of a CRM, a company’s senior leadership must do its part to set the stage and nurture a culture in which the team will WANT to operate in a way that a CRM can empower.
Every business should aim to have an IT consultant! The main advantage of hiring an IT consultant is that a business gets professional services and advice. Business technology is dynamic and IT experts can help a business integrate the latest technologies into its operations. In addition, experts can predict future trends in business technologies and help businesses adjust their operations in line with those trends. Certified IT consultants can analyse the current and future technology needs and help a business to meet those needs.
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. Find even more details on Analytics consultants.
Innovation Vista’s unique methodology for all engagements relating to strategic change, transformation and transition starts with a key step: we BUILD TRUST FIRST. We believe not only that it leads to success; we believe something like it is absolutely required for projects like these to succeed! Gartner reports that 75% of Digital Transformation initiatives will fail, highlighting particularly higher risks when these are seen as “IT Projects”. That is a daunting estimate, but one based on real facts and track records. ..and one we believe is based on human nature.
A thing any CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack. Read even more details at Technology consulting.