Get to know Jeff Romero and some of his digital marketing ideas? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.
Jeff Romero is a SEO & digital marketing leader and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeffrey Lane Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.
Jeff Romero SEO advices: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
Octiv Digital — like the music term octave — started with the idea of getting it right for the customer and being fully transparent about marketing results. For local and small businesses pursuing online marketing strategies, we know there is a lot of overpromising and underdelivering from digital marketing agencies. We’re here to correct that and be as transparent as possible with you. Depending on where you are with your website / marketing programs, we’ll structure a proposal and figure out all of the bells and whistles to get you rolling as quickly as possible.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. In 2020, therefore, search engine alternatives beyond Google could see greater adoption. So, we asked some SEO experts why consumers are adopting other search engines, and whether brands should care. Why Consumers Are (Slowly) Moving Towards Alternative Search Engines? Consumers are adopting alternative search engines due to concerns over privacy, aggressive advertising, search manipulation and data sharing practices used by Google and other large tech companies. Discover additional details at Jeff Romero.