Get to know Jason Argall and some of his thoughts? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member at ScaleMyBrand. Our media buyers understand how to manage ad spend holistically and according to your overall business model and goals for your brand. We are highly skilled at optimizing for ROAS while scaling campaigns. Our team is composed of performance marketers at heart. We’ve sharpened our axes through years of managing campaigns putting profit first. The real power comes from putting those skills to use on a brand that truly connects with its market and builds loyalty.
Jason Argall about personal brand building : If you haven’t got one already, write a great bio and take a professional headshot for yourself. If this is not your forte, find a bio writer on one of the freelance sites written above. For your headshot, make sure it represents the image you are trying to convey. Start a blog where you write about things you are interested in and know about to show off your knowledge and area of expertise. A blog is also helpful for having sharable content to post on your social accounts. It builds credibility and positions you as a subject matter expert.
Jason Argall on business brand development : Take Coca-Cola as an example. Its brand identity is so connected to its namesake soft drink that consumers at a restaurant will ask for a Coke even if options are limited to competitor drinks. That’s because Coca-Cola is often the first brand that comes to mind when thinking about soft drinks. Such is the power of brand recall, and it only happens when a brand is consistently presented on an ongoing basis. Research is the first step. You need to understand your market, from competitors to customers, so that you create a brand that stands out. Start by looking at the customers you’re targeting. What attracts them to certain brands in your industry? What factors do they consider to make a purchase decision? What associations do they have with the kinds of products or services you offer?