Searching for Start-up consulting services ? Every successful product was popular because it solved an existing problem. If your product isn’t solving a problem, then it becomes a piece of art — and probably not one that any galleries would be interested in. The problem has to be an existing problem, it has to correspond to a need which is already felt. It is much more difficult to convince people they have a problem they didn’t know they had than it is to offer them a solution for a problem they’re already aware of. Product marketers and designers will sometimes try to frame things that aren’t really problems as problems, but unless consumers agree about what they think their problems are, it will be hard to gain any traction with them.
In theory, many things can work well, but the real challenge is to make sure it works in reality – at a price consumers can afford. You may need to sample different materials and test out several different combinations before you hit the right combination to head to market with. In the end, it’s much less time consuming and even more cost-effective to sort out your problems as early on as possible. The last thing an entrepreneur needs is to invest time and money into a product that cannot possibly work for whatever reason. Take the time to test out all of your options and conduct your market research with a fully functional prototype to get the most accurate information you need to proceed with your launch. You will almost certainly find bugs and the time to correct them is at the prototype stage, not the launch stage. See extra info on Product design and development.
Take the time to map out an overall brand strategy before thinking about design, look, feel, voice or any specific elements. As an entrepreneur eager to turn your idea into dollars, it’s tempting to jump right into “the fun part” of branding – designing a logo or signage, picking colors, creating a website, etc. But that’s a mistake if you haven’t done the legwork of defining your brand strategy – i.e. what you stand for (mission, core values), your point(s) of differentiation and market positioning, and your target customers. Answering these questions will help you create a blueprint from which all of the individual brand identity elements will flow much more easily.
Start-Up advice of the day : Start marketing: If people don’t know you exist you can’t expect positive results. Whatever your budget, there are things you can do (like tip #17) to start getting the word about your start up out now—tweet, contact blogs, and tell everyone willing to listen about your new venture. Don’t give up: In many cases, startups don’t fail—the people behind them give up. The single most effective thing you can do to make your startup a success? Refuse to throw in the towel. Source: https://www.petermanfirm.com/.