Best PPC ad agencies in South Florida? What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability of your campaigns? Google tends to add more automation and complexity in their ad products. While it can help day-to-day campaign management, it comes at the price of readability and control over your campaigns. As a marketer, you need to maintain control over your campaigns and strategies. Google’s optimizations are not always in your best interest, nor do they know the context of your brand. One solution could be to use a campaign optimization tool like SEISO. It helps you to get insights on your campaigns while remaining in charge of the final decision. To succeed in 2021, you must be able to do new things: integrate more data, retain control over automatic Google optimizations, fight against increased competition… yet you will not have more time for this.
Optimizing your Google listing (aka your Business Profile) is perhaps the most effective way to rank higher on Google Maps as well as gain visibility in Google Search local results. In order to get access to your Business Profile to make these optimizations, however, you need a Google My Business account associated with that profile. Once you provide all of the requested information in your Google My Business account dashboard, all of that information will be added to your Business Profile, which appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps. To optimize your Business Profile on Google, ensure that you: Create a Google My Business account and verify ownership of the business, Provide accurate and up-to-date information; Include your logo, hours of operation, acceptable payment methods, the product or service you sell, and plenty of images; Encourage your customers to review your business online; Respond sincerely to customer reviews; Publish posts (announcing products, events, and special offers) to your Business Profile using the Google My Business dashboard.
It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.
The initial investment you make towards an affordable search engine optimization package will not break your bank. The best thing about it is that you will see results. Often times, by simply optimizing the user experience we can increase conversion rates, so essentially your website is getting more orders from your existing traffic. Another important element worth mentioning is you will have zero penalties from Google. When you opt for a cheap SEO service, where you are offered a small initial cost, you will not see any results, but rather a headache and empty promises. Google penalties may also be incurred due to their unsophisticated SEO tactics. The results will be much more expensive to fix later.
Much time & effort is needed to maximize results within these competitive advertising platforms. It is necessary to monitor, strategize, build, change and report on a regular, ongoing basis. We charge a flat, ongoing monthly PPC management fee based on your total ad spend. We take care of everything for you. This ensures your accounts are always ready to take advantage of maximizing profits from Google, Bing, Yahoo and Facebook PPC ads. Read even more information on cae marketing & consulting inc.
Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.
Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.
A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to your business. Rather than lumping your service pages onto one location page, adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service, you’re opening up the door to potential rankings for each location page.
First, plan them out on paper rather than trying to build the campaign from memory. Planning your campaigns correctly will ensure you haven’t missed any crucial components, and will allow you to visualise how the campaign will be structured without having to completely pull it apart and build it back together again! This is one of the most important factors in planning and building a well structured Google Ads account. Can’t decide on which keyword match types to use on Google Ads? Most Google Ads users are familiar with Broad, “Phrase”, and [Exact Match] keywords. But did you know that there is a 4th keyword match type? Find more information at caemarketing.com.
Remember Google is all about what people see on mobile (i.e., its Mobile First Index). Poor user experience can be detrimental to SEO. Even with the Mobile First Index, the essentials are really what matter most for rankings: relevance, prominent use of keywords in page titles, headers, backlinks, and more. Check your site using the Google Mobile Friendly Test. Paying attention to your site’s core vitals and mobile experiences should be a priority in 2021. In October, Google announced that it can now index not only pages but also passages within the page. Picture a website page with 15 paragraphs. Before this change, the 14th paragraph likely had little value in the eyes of Google. After all, it’s a small part of the content and is near the bottom of the page. Maybe, at most, it helped define the overall point of the content on the page. And yet, that paragraph may be the answer to an often-searched question.