San Antonio tech consulting? The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients.
Innovation Vista is not satisfied with the same IT approach most industries have followed since last century. We Innovate Beyond Efficiency. Our evolutionary approach ensures that prerequisite phase(s) are completed before moving on to the next. As much as business leaders want to jump immediately into “Digital Transformation” (and as much as many consultants are happy to sell services to do so), our experience tells us that companies which aren’t ready with the underlying IT capabilities and stability are simply not ready. As with all worthwhile things, creating revenue or disrupting your industry with technology capabilities require significant effort and preparation. We seek to Build Trust First, and to maintain that trust throughout the journey as your trusted IT strategic advisors.
Every business should want to have an IT consultant! One of the greatest concerns when adopting new business technology is data security. IT experts can advise a business on the safest technologies to use. The experts can also help businesses identify loopholes in their current systems that may lead to a security breach. Hiring an IT consultant is the right move whenever a business experiences or suspects a data security breach. Internal IT professionals may be too busy managing daily operations to monitor data operations keenly. Read even more details on stabilize tech.
A thing any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Further, it is incumbent upon CEOs to learn more about cybersecurity to ensure their company is taking appropriate actions to secure their most valuable information assets. This does not mean that every CEO needs to become a Certified Information System Security Professional (CISSP). Rather, CEOs should increase their knowledge of core cybersecurity concepts and leverage their own leadership skills to conceptualize and manage risk in strategic terms, understanding the business impact of risk.
Recent incidents should serve as sufficient motivation: UK National Health System – 16 hospitals’ systems were completely shut down by the WannaCry virus, tallying a cost of 100M in 2017. Atlanta – the city government was crippled by ransomware, disabling the city’s ability to operate or fund services in 2018. Marriott/Starwood – 500 million customer records breached in 2018, including birthdates and passport details. Capital One – 100 million customers credit card details and histories were breached in July 2019. Discover additional details at Cloud consulting.
IT and Training have to do their part. Of course, the tech CRM implementation team have to do their job well! Streamlining configurations, aligning terminology and workflow to your organization, accurately mapping and loading all the historical data they can get their hands on, developing an optimized training plan with consideration for different user personas and needs – all these aspects of the CRM launch are important. A poorly designed CRM, or one which with insufficient training, will struggle for adoption even if all the intangible cultural strengths are in place. We look at these aspects of a CRM implementation in our assessments…
For IT consulting Houston is a great American city, and we’re proud to be operating here. It boasts a strong economy and friendly people. For our IT consultants Austin has been a great place to build experience in the following industries: Healthcare, Financial Services, Aerospace, Manufacturing, Energy. We offer Houston IT consulting across the full suite of Innovation Vista’s services: IT Strategy, C-Suite Tech Advisory, Digital Transformation, Stabilizing IT, Rationalizing IT, Monetizing IT, Weaponizing Data, IT Assessments, M&A/Transitional IT Leadership, CIO Coaching, Part-time CIO Services, System Implementation. Read a few more info on Houston IT consultant.