Top swimsuits summer trends right now? Swimwear season is upon us. The suits du jour? Glamorous one-pieces and modest bikinis, both cut to cover up and enhance curves. In the mix are island-inspired options — an asymmetrical two-piece from the New York label Giejo (top, $98; bottom, $88) and a cheap and cheerful Indochine-esque palm print by Joe Fresh ($29), for example — that hit the high and low sides of swim’s price spectrum. Other standout summertime swim trends include plaids (gingham from the Australian swim house Seafolly and madras from Thom Dolan); black-and-whites (stripes from Norma Kamali and botanicals from Tommy Bahama); and florals (primaries from Rebecca Taylor and pastels from American Eagle). T even found the sunglasses that go best with each look. Here comes the sun!
Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. Read additional details on swimwear.
Prepare to fork over the cash for two-day delivery, as Memorial Day Weekend is just a few days away and a new swimsuit is an absolute necessity. Whether your plans having you heading out the Hamptons or jetting off to Nicaragua, catching some rays and hitting the waves will be a high priority for the long weekend. Here are the Observer’s picks for printed swimwear that is equally tasteful, colorful and fun. But don’t despair, there’s something here for every aesthetic and every body type, from Proenza Schouler‘s runway friendly one-piece to Zimmermann‘s adorably feminine ruffled bikini.
Your line is called giejo – where did this name come from? When I was younger, my mom called me giejo. It all started because my brother had a hard time pronouncing my name and called me something to this effect. It just kind of stuck. I attribute my sense of style to my mom and in a way named the collection in honor of her. Where do you see your line going? What’s next? I love one-pieces. There’s something about them that looks so chic. I’m hoping to do something really creative and different with a one-piece as well as a few more transitional cover-ups. I’m also going to experiment with creating my own prints and layering fabrics.