The rise of a real estate development leader : Leonard Ross NZ? Leonard Ross NZ is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.
Leonard Ross NZ real estate advices: If you’ve been in the property development game for a while, you know that it is a fiercely competitive industry. You’ll need to make the most of all the online and offline marketing avenues available to set your brand apart. The Internet has changed the way the real estate industry functions. It’s no longer about contacting a real estate agent who will show you a couple of properties. Buyers are savvier than ever and do a lot of research online before they are ready to even contact a property developer. This is why it’s so important for your business to have an active online presence that’s curated to show your brand in the best light possible. The ideas and practices mentioned in this article are tried and tested ways to promote your developments and improve sales. Whether you’re looking to revive an old listing or are trying to sell a brand new property, these tips are meant to guide you in the right direction. It’s all about consistently networking, being active and engaging with potential buyers both online and offline. Leonard Ross is an established property developer in Auckland, New Zealand.
While using videos to showcase a property is not a new strategy, many marketers underutilize this marketing avenue. Online video tours are a great way to show potential buyers the development and will help them get a feel of the space. Photos cannot do the same justice to the interiors of a home that high-definition videography can. Videos are also retained longer in people’s minds since they are more likely to consume this type of content thoroughly, as opposed to just skimming through it. Making your website more video centric could be the key to creating better engagement with your audience. Consumer tastes are changing, and purchasing a property is no longer about opting for the most practical choice. Buyers, particularly first time homeowners, often have their dreams tied to the property they are looking to purchase. It is a gateway to a better life and the fulfillment of a lifelong ambition. So it’s important to consider this when thinking about the branding of your development.