Internet marketing company by Venn Marketing Atlanta? Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.
Study the first results in Google and YouTube: Identifying the first place in YouTube and Google has a certain reason. By studying position 1, you can see what the characteristics of the clip are. That result is placed in the first position because it is relevant. If it wasn’t relevant then it wouldn’t have gotten there. Notice what features the first result contains: the length of the video. Longer clips have a clear priority over shorter ones. Strive to design a longer clip. Optimization quality: The optimization quality represents how well a specific page is optimized internally. Notice where the keyword is present: in the title of the clip, in the first words of the description of the clip, in meta keywords. Poor titles are usually irrelevant, short and do not contain the keyword. Essential is to learn how to texture your own titles. The first thing that causes someone to click on your video is the title.
Local link building is the practice of working with other websites in your local area to link back to your site. In a general SEO campaign, link building efforts are typically directed towards getting high authoritative domains to link back to the site. While these links are very powerful and will make for a nice backlink profile addition, they are not always realistic for small to medium businesses. For instance, if you’re a local Roof Repair contactor, the changes of your website receiving a backlink from a high-authority is news site is very low – and, to be frank, a little fishy if you do. On the other hand, receiving links from local publications or news outlets is far more natural and increases your legitimacy within a local area.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. See even more info at WordPress Web Design.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
As consumers begin to lean more to the web and mobile devices, having a solid website is more crucial than ever. When you use Venn Marketing as your Atlanta web design firm, you’re working with a team of experienced brand strategists. Our web design team doesn’t just create attractive websites for the sake of design. Every website is created to enhance the brand strategy of the company. At Venn Marketing, the beginning stages of Atlanta website design includes finding the answers to some basic questions like: Who is the audience we are targeting? What message are we trying to communicate? What do we want people to think about our brand? How are we positioned in the market place? First we discover the answers, and then we design. Brand savvy companies know that a strong brand is a highly valuable asset. And since the Internet has become the number one resource for individuals seeking general information about a company, a website that’s in line with your corporate identity is crucial. Read additional info at Venn Marketing.